All too often when we think of increasing sales, we think about hiring sales people or fussing with our marketing materials. Any small business owner, when asked, will tell you that a significant portion of their business doesn’t simply “walk in” off the street. Read the rest of this entry »

The most developed of all the human senses is sight. Color is what we recognize first about an object. In advertising color psychology is used to invoke a desired reaction from a consumer. As a designer it is my job to evaluate the clients market and merge that with their style and product. Read the rest of this entry »

Quick, think about something you are really good at. Something that you are better at than all your friends and colleagues. Go ahead, I’ll wait . . . Read the rest of this entry »

Everyone understands the important of hygiene and keeping things clean. You brush your teeth every day, wash your hands, etc. How about cleaning where the sun doesn’t shine? How often do you do that? I recommend at least once a year. Read the rest of this entry »

Making the jump from employee to independent professional is TERRIFYING. After the buzz of your world changing approach to accounting wears off the first reaction is usually:

“What have I done?!” Read the rest of this entry »

As business owners there is one thing we all understand…EXPENSES!  But do we understand the various types of expenses or that categorizing and properly understanding them is essential to how we operate our businesses and manage our profitability. Read the rest of this entry »

Does your business hire independent contractors?  If so, have you considered the pros and cons of treating these contractors as employees?  The IRS has announced that it will conduct 6,000 examinations over the next 3-years on random employment issues, specifically targeting misclassified workers that are claimed as independent contractors.

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Feeling sad happens to the best of us – until you learn how to turn it off. Turning off the ability to be sad, though, has disastrous consequences for us emotionally. Why? Because sadness is the result of a letting go. Letting go of something frees us to grab on to something more productive and more useful.

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Getting clients is easy when you make it easy to get clients. The separation that exists between you and your consumer are called “action gaps.” Closing these gaps makes doing business both easy and much more likely. Understanding and closing these gaps should be a part of any new business offering or strategic planning. This same approach is also valid when managing and delegating to employees. Read the rest of this entry »

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