Many people use goals to drive to a more ideal future. Some goals can’t easily be achieved because they don’t seem to convert well into the SMART (Specific, Measureable, Achieveable, Realistic, Time-Bound) goals criteria. (more…)


Getting clients is easy when you make it easy to get clients. The separation that exists between you and your consumer are called “action gaps.” Closing these gaps makes doing business both easy and much more likely. Understanding and closing these gaps should be a part of any new business offering or strategic planning. This same approach is also valid when managing and delegating to employees. (more…)