All too often when we think of increasing sales, we think about hiring sales people or fussing with our marketing materials. Any small business owner, when asked, will tell you that a significant portion of their business doesn’t simply “walk in” off the street. (more…)
Knowing how to market your products or services is both easy and hard. Easy because you are knowledgeable about the details of your product or service. It is hard because your customer may not be ready to talk about your product or service in the way you can sell it. Creating a marketing strategy that speaks to customers “where they are” is often overlooked by seasoned professionals.