Getting clients is easy when you make it easy to get clients. The separation that exists between you and your consumer are called “action gaps.” Closing these gaps makes doing business both easy and much more likely. Understanding and closing these gaps should be a part of any new business offering or strategic planning. This same approach is also valid when managing and delegating to employees. (more…)


I was having a conversation with a colleague the other day and we ended up discussing why people should bother having a website. It’s a question that falls right into the gap between website developers and marketing gurus. Why have a website? You should have a website site for many reasons.

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