Networking is one of the best ways to increase your potential sales and client base – but only if done correctly. How does one effectively network to generate sales? (more…)
Knowing how to market your products or services is both easy and hard. Easy because you are knowledgeable about the details of your product or service. It is hard because your customer may not be ready to talk about your product or service in the way you can sell it. Creating a marketing strategy that speaks to customers “where they are” is often overlooked by seasoned professionals.