Getting clients is easy when you make it easy to get clients. The separation that exists between you and your consumer are called “action gaps.” Closing these gaps makes doing business both easy and much more likely. Understanding and closing these gaps should be a part of any new business offering or strategic planning. This same approach is also valid when managing and delegating to employees. (more…)
Knowing how to market your products or services is both easy and hard. Easy because you are knowledgeable about the details of your product or service. It is hard because your customer may not be ready to talk about your product or service in the way you can sell it. Creating a marketing strategy that speaks to customers “where they are” is often overlooked by seasoned professionals.