color differences

Color Yourself Successful

Published January 13, 2010 | By Rebecca Whetstine

The most developed of all the human senses is sight. Color is what we recognize first about an object. In advertising color psychology is used to invoke a desired reaction from a consumer. As a designer it is my job to evaluate the clients market and merge that with their style and product. Continue reading →

Why does my file look different printed than it does on my screen?

Published September 29, 2009 | By Rebecca Whetstine

There are many places a project can go awry between the screen and the printer. Find out how to fix some of these common issues. Continue reading →

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color differences

Color Yourself Successful

Why does my file look different printed than it does on my screen?

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