Marketing Smarts
help convey products, messages, and information in a way that enhances consumption, changes opinion, and inspires action.
Posts Tagged ‘value driven messaging’
How to get Consulting Clients by Going out of your Mind
Friday, December 11th, 2009 by btmattocksMaking the jump from employee to independent professional is TERRIFYING. After the buzz of your world changing approach to accounting wears off the first reaction is usually:
“What have I done?!” (more…)
How to write a Quality “About Us” Page for your Website
Friday, October 30th, 2009 by btmattocksAn effective website does several things to help your business succeed. Having information on your site about your products and services is absolutely critical. Further, having useful tips about buying your product or service is also very helpful. One of the most overlooked pages on a website; however, is the high quality About Us page.
Why a website is better than 3 salespeople.
Thursday, September 24th, 2009 by btmattocksI was having a conversation with a colleague the other day and we ended up discussing why people should bother having a website. It’s a question that falls right into the gap between website developers and marketing gurus. Why have a website? You should have a website site for many reasons.
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