Marketing Smarts
help convey products, messages, and information in a way that enhances consumption, changes opinion, and inspires action.
Archive for the ‘Online Marketing’ Category
The Most Overlooked Way to Increase Sales
Thursday, February 4th, 2010 by btmattocksAll too often when we think of increasing sales, we think about hiring sales people or fussing with our marketing materials. Any small business owner, when asked, will tell you that a significant portion of their business doesn’t simply “walk in” off the street. (more…)
How to get Consulting Clients by Going out of your Mind
Friday, December 11th, 2009 by btmattocksMaking the jump from employee to independent professional is TERRIFYING. After the buzz of your world changing approach to accounting wears off the first reaction is usually:
“What have I done?!” (more…)
Being #1 in the Google search results means nothing.
Tuesday, October 20th, 2009 by KahmerInsuranceBeing number one is not all its cracked up to be. (more…)
Why a website is better than 3 salespeople.
Thursday, September 24th, 2009 by btmattocksI was having a conversation with a colleague the other day and we ended up discussing why people should bother having a website. It’s a question that falls right into the gap between website developers and marketing gurus. Why have a website? You should have a website site for many reasons.
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