Archive for the ‘Marketing Strategy’ Category

The Most Overlooked Way to Increase Sales

Thursday, February 4th, 2010 by btmattocks

All too often when we think of increasing sales, we think about hiring sales people or fussing with our marketing materials. Any small business owner, when asked, will tell you that a significant portion of their business doesn’t simply “walk in” off the street. (more…)

How to get Consulting Clients by Going out of your Mind

Friday, December 11th, 2009 by btmattocks

Making the jump from employee to independent professional is TERRIFYING. After the buzz of your world changing approach to accounting wears off the first reaction is usually:

“What have I done?!” (more…)

Being #1 in the Google search results means nothing.

Tuesday, October 20th, 2009 by KahmerInsurance

Being number one is not all its cracked up to be. (more…)

Make Competition Impossible and Dominate the Marketplace

Saturday, September 12th, 2009 by btmattocks

Leading from the edge is one of the easiest ways to quickly garner markethsare. Why? (more…)

When and Where to Cast your Marketing Hook

Saturday, September 12th, 2009 by btmattocks

Knowing how to market your products or services is both easy and hard. Easy because you are knowledgeable about the details of your product or service. It is hard because your customer may not be ready to talk about your product or service in the way you can sell it. Creating a marketing strategy that speaks to customers “where they are” is often overlooked by seasoned professionals.
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