A few years ago, when I decided to go out on my own, I thought it wise to take a “professional looking” photograph of myself. While the results weren’t awful, they did scream amateur. More recently – I decided to take the leap. Continue reading
When you are working on marketing your business online, what’s your approach? How do you reach out to future customers? This article takes a look at the thought process of an internet marketer.
In my coaching and consulting practice, I run into quite a few business owners. Each one suffering from one type of systemic issue or other. Behind most of them lies a single core problem: Low Self Esteem. Continue reading
With so much competition for people’s time and money, half the battle is getting to your clients. Let’s say you do manage to book the meeting, now what? You’ve made a great presentation; you’re sure your new clients will be lining up to do business with you… but are they? Did you follow-up with them, or did you leave them flat and wanting more? Continue reading
A computer is one of the few things that can frustrate people so much, that they want to throw it out the window. Continue reading
Networking is one of the best ways to increase your potential sales and client base – but only if done correctly. How does one effectively network to generate sales? Continue reading
All too often when we think of increasing sales, we think about hiring sales people or fussing with our marketing materials. Any small business owner, when asked, will tell you that a significant portion of their business doesn’t simply “walk in” off the street. Continue reading
The most developed of all the human senses is sight. Color is what we recognize first about an object. In advertising color psychology is used to invoke a desired reaction from a consumer. As a designer it is my job to evaluate the clients market and merge that with their style and product. Continue reading