Author Archive
Color Yourself Successful
The most developed of all the human senses is sight. Color is what we recognize first about an object. In advertising color psychology is used to invoke a desired reaction from a consumer. As a designer it is my job to evaluate the clients market and merge that with their style and product. Read the rest of this entry »
Why Should I Brand Myself or My Company?
What is the difference between: Pepsi, Coca-Cola, and RC Cola?
Why does my file look different printed than it does on my screen?
There are many places a project can go awry between the screen and the printer. Find out how to fix some of these common issues. Read the rest of this entry »